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IATI - Israel Advanced Technology Industries
IATI News & Events Daily Industry News Google survey: Israel leads Europe and US in smartphone use

Google survey: Israel leads Europe and US in smartphone use

Jun. 10, 2013

Israel leads Europe and US in smartphone use, according to a Google survey published today. Israelis use the Internet more by smartphone (93%), use search engines more (86%), use more applications (84%), use maps and update social networks (82%). The viewing of video clips and YouTube is also high - 77%, and the percentage of Israelis who watch full programs online is 48%.

The figures appear in the annual Google and Ipsos MediaCT survey, which examines habits of smartphone use worldwide. This is the third straight year in which the Our Mobile Planet survey, which covers scores of countries, mapping the frequency of smartphone use, market penetration rates, and the range of uses of smartphones by users, has been conducted in Israel.

The results for Israel show that, even though smartphones entered the Israeli market late, only in 2009 (compared with the worldwide launch in 2007), this has not prevented Israelis from bypassing the world's big countries when it comes to their smartphones.

 

For the full Globes news item click here.

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