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IATI - Israel Advanced Technology Industries
IATI - Israel Advanced Technology Industries
IATI News & Events Daily Industry News Apple confirms acquisition of Israeli 3D sensing company PrimeSense

Apple confirms acquisition of Israeli 3D sensing company PrimeSense

Nov. 25, 2013

Apple has signed a $350 million acquisition deal with the Israeli company PrimeSense, the maker of a motion-tracking chip technology.

Apple spokeswoman Kristin Huguet confirmed the deal late Sunday, but would not elaborate on the details. Rumors of the acquisition, apparently signed over the weekend, have been circulating in the media for months.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” Huguet said, in a telephone interview with Business Week.

PrimeSense is best known for licensing the hardware design and chip used in Microsoft's Kinect motion-sensing system for the Xbox 360 from 2010. Its investors include Canaan Partners, Silver Lake, Gemini Israel Funds and Genesis Partners.

PrimeSense has been developing new depth-sense technology that allows for a 3D camera in a mobile phone to enable apps like indoor navigation tools or 3D shopping catalogs.

For the full Haaretz news item click here.

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