2 Israeli start-ups vie for MasterCard accelerator slotFeb. 26, 2015
Two Tel Aviv-based financial technology start-ups will represent Israel at a major event being held by MasterCard in Dublin next month. The Israeli companies will be vying against fintech start-ups from across Europe for a spot in the MasterCard Start Path accelerator.
One company, Sling, has a platform that allows micro-merchants to accept electronic payments from consumers via smartphone, and the other, Shopnfly, allows travelers to browse and pre-purchase items that can be picked up at a duty-free shop, delivered inflight or to a destination hotel.
Started last September, the Start Path program will provide chosen companies with a four-month program to help them streamline their technology. After that, they will embark on an eight-month period to integrate their technology in MasterCard’s ecosystem.
The two prospective Israeli candidates for the new Start Path program were chosen last week as 45 Israeli fintech start-ups pitched their ideas to a set of MasterCard executives, said Andras Hemberger, MasterCard Israel Country Manager.
“It’s not surprising that the MasterCard Start Path Pitch day in Tel Aviv brought excellent results. With so many innovative products, the MasterCard guests were shown a wide range of new and creative solutions,” he said.
For the full report on The Times of Israel click here.