Israeli mobile tech a big presence at Mobile World CongressMar. 3, 2015
If it’s late February/early March, it’s Mobile World Congress time – and once again this year, Israel will be well represented in Barcelona this week, with companies showing off the latest and greatest in cell and smart phone models, apps, and other innovations.
As has been the case for the past six years, since MWC was first held as a major international gathering, Israel has a significant presence at the event, which is the showcase for the mobile industry. More than 10 percent of the 1,900-plus companies at MWC – the most ever – hail from Israel or have their main R&D labs in Israel. Then there are the multinationals, like Samsung and Intel, that will be showing off technology that has deep roots in the research and development facilities they maintain in Israel.
All told, Israel is a major force at MWC – because it is a major force in the worldwide mobile industry.
One hundred forty of those Israeli companies will be exhibiting their wares at the event as part of a delegation organized by the Israel Export Institute. The Institute is hosting the companies in a special pavilion, with meeting rooms and events to enable companies to get together with investors, potential customers, executives, or any of the other 85,000-plus visitors expected at MWC throughout the week.
Among the apps: Magisto, which allows users to easily turn their photos into a well-crafted music video; and WakingApp, a virtual reality platform that lets users turn social media feeds, games, and mobile websites into an app that can take advantage of augmented reality devices like Google Glass, taking advantage of the hardware to meld the app with reality. WakingApp recently was chosen as the winner of the IBM Europe Smart Camp competition, beating out 180 competitors for apps that show real promise.
A good example of a backend tech developed in Israel is CallVU, which has developed a system where a help seeker can actually see what the person on the other end of the phone is talking about. Under the CallVU system, customers who call a help agent submit their names and wait for a help agent to answer. Instead of staying on the line, customers are offered the option of a callback. When the service call actually begins, the customer describes the problem, and the service person can respond not only verbally but with text and images as well – sending pictures or instructions related to the solution directly to customer’s smartphone screen. CallVU is one of those “of course” ideas, and has so much potential that the system won $25,000 in the 2013 IATI & MasterCard Israel Technology Award.
For the full report on The Times Of Israel click here.