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IATI - Israel Advanced Technology Industries
IATI - Israel Advanced Technology Industries
IATI News & Events Daily Industry News 3M expands Israel operations with first customer innovation center

3M expands Israel operations with first customer innovation center

Dec. 10, 2015

The 3M company launched a customer innovation center in Herzliya, a move that signals its interest in Israel as a market, and not simply a source of technology.

“Now it’s the right time to take this step in Israel. A customer innovation center is about connecting our customers to their needs. It’s a place where we create that connection,” said Bernart Cicut, 3M’s VP Central/ East Europe, who was in Israel for a whirlwind 24-hour visit marking the center’s launch.

3M, which has operated in Israel since 1996, has been involved in high-tech acquisitions and investments in the country in the past. In 2010, it paid $230 million for Attenti, a company that specializes in remote-monitoring technologies.

It’s also invested in companies such as VocalZoom, which develops voice recognition applications, and Takadu, which specializes in monitoring water infrastructure. This past year, it established an R&D arm in Israel.

“Israel is a very dynamic environment so we are always looking at new opportunities,” Cicut said.

 

For the full news item on The Jerusalem Post click here.

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