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IATI - Israel Advanced Technology Industries
IATI News & Events Daily Industry News The biggest tech trends of 2015

The biggest tech trends of 2015

Jan. 4, 2016

One thing is clear when it comes to Israeli tech trends: they’ve gone global. In conversations with three leading multinational tech companies operating in Israel, The Jerusalem Post heard again and again that the trends in Israel’s famed hi-tech sector are mirroring those around the world.

Many of the important innovations in the biggest companies, however, have important roots in Israel. In one area in particular, however, Israel stands out: cybersecurity.

For a broad view of what’s happening in the tech market, we asked Intel, PayPal and SAP – representing computing, fintech (financial technology) and business – what the important tech trends were in 2015, and what they expect to develop in 2016.

Ran Senderovitz, vice president in the Intel Client Computing Group and general manager of the Service Provider Division: I think the Israeli economy and hi-tech sector are following a few major trends that we’re seeing globally. If you zoom out and look at the key things in the industry, you’ll see that computer technology is becoming more human where the form factor [e.g. mobile phone, tablet, laptop] starts to feel your needs, and devices are starting to have senses they never had before. That’s revolutionizing the way we interact with computers, to the point that we are sometimes surrounded by devices and don’t even realize they’re there.

Matan Bar, head of PayPal Consumer Product Center in Tel Aviv: Israel is getting bigger and bigger in terms of fintech activity. In many ways, Israel is following industry trends and global trends around fintech, which is becoming super competitive and disruptive for certain companies, disrupting old-school institutions, mainly banks and banking services, with the Silicon Valley treatment of creating delightful, engaging experiences.

Orna Kleinman, manager of SAP Labs Israel: I think we can talk about five major trends that we can see globally in the business tech space this past year, and we can also see them in Israel.

The first is the “Internet of Me,” the whole personalization of communication between a company and its customers. We see more and more companies exploring new channels to engage with customers, and business leaders believing that the customers’ experience will be their primary basis for competition in the future, so the UX, User Experience, the way the customer touches the product, is critical. The new generation is used to simplicity of software.

For the full project on The Jerusalem Post click here.

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