Cincinnati's Ferguson takes economic development message to IsraelSep. 10, 2012
Denyse Ferguson is on a mission to tell the world about Greater Cincinnati’s branding prowess.
The executive director of the Cincinnati USA Partnership is among a group of business leaders in Israel this week touting the region’s branding and marketing expertise to that country’s growing hotbed of entrepreneurs and start-ups.
The two-week trip is part of an effort known as BrandHUB to put Greater Cincinnati on the map as a global leader in consumer products and brand development. Joining Ferguson are the city’s leading minds in marketing, consumer insight and innovation, including Elena Lurie-Luke, director of Global Bioscience at Procter & Gamble, and start-up accelerator leaders Mike Bott of The Brandery and Erika Patterson of the newly created Cintrifuse.
"The Community & Press Recorder" caught up with Ferguson in mid-trip to check in on the venture’s progress. Here are her thoughts:
Q: Why Israel?
Because they are a world leader in innovation. They have the largest number of scientists and engineers per capita in the world. They rank third in the world for registered patents per 10,000 people. They have the highest number of start-ups per capita in the world. They have a limited local market, and therefore think globally from Day 1.
Their interest in ensuring that they access the large U.S. market to grow their companies provides a significant opportunity for us from an economic development perspective. They are first in terms of companies outside the U.S. listed on the NASDAQ. Their innovation married to our ability to brand, market and commercialize is a winning combination for both of us.
And, their need/interest to have a presence in the U.S. provides us a great opportunity to bring some new, highly innovative companies and talent into the region.
On Wednesday, Cincinnati will have an opportunity to showcase its unique approach to assisting start-up companies via brand development expertise. Mike Bott (general manager at The Brandery) will be a panelist on a global accelerator panel at HTIA 2012. It’s a global high-tech industry conference that is attended by large companies, start-ups and venture capitalists from more than 60 countries around the world.
We are also having individual meetings with companies of interest to us that are looking for U.S. locations, continues Ferguson. And lastly, we are meeting with the leadership of many of the business accelerators around the country especially as it relates to new media/marketing technologies and water technologies.
For the full interview, see:
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