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IATI - Israel Advanced Technology Industries
IATI - Israel Advanced Technology Industries
IATI News & Events Daily Industry News Allen Lew, CEO, Group Digital life at SingTel: “Let Someone Else Be the Dumb, Fat, Pipe”

Allen Lew, CEO, Group Digital life at SingTel: “Let Someone Else Be the Dumb, Fat, Pipe”

Sep. 23, 2012

SingTel is the world’s second largest wireless group, owning all or part of 8 APAC wireless carriers and 462 million subscribers, across 26 countries. In April, the company restructured into three business units- Consumer, ICT and Digital- naming Allen Lew to transform SingTel into a multimedia market leader. At the HTIA conference in Jerusalem last week, Allen discussed reinvention, Asian markets and areas of strategic opportunity.

Disruption: “Telcos have to do something drastic to make sure we do not lose our engagement with customers. The fixed-line world of telcos are increasingly big, fat, dumb pipes. These implications were looked at seriously by SingTel and we decided we had to transform ourselves.  We see the changes happening in the internet space as an opportunity for companies like ours, with the unique assets we have accumulated over the years. We welcome partners who share the same ‘blue ocean, open sky’ view, even if they are disruptive in the short-term”.

Digital Growth Opportunities: Digital includes permission-based information about customer preferences. Network intelligence enables our services to be truly targeted. Together with key technologies we have, we can shape the future of the connected society. This is an ambitious goal to define the way people discover, share and communicate. First we will leverage the assets we have, analyzing consumer preferences to come up with relevant and distinctive services and tapping the creative community around the world for innovative products.

Asian Growth: One of our key strengths is understanding the consumer in Asia and APAC. Asia and APAC is #1 the most populous region in the globe. Majority of that is in developing markets. APAC continues to be, over the last 5 years and for the next 5 years, the world’s fastest region for growth. The population across Asia includes over 50% youth (percentage of population under 25 years of age). There is a vociferous appetite for digital products and services, not only by Gen Y.


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