The Kitchen FoodTech Hub, initiated by Strauss, offers funding as well as mentoring, access to key opinion leaders, potential pilot sites and support in business and market development. The incubator focuses on food technology startups. The program, in partnership with the Strauss Group, was awarded a government franchise to invest in food-related start-ups for the next eight years. The incubator will host start-ups from the food technology community in Israel. They plan to tackle issues including alternative sources of protein, spoilage of food in the supply chain, quality assurance and food safety, and robotics in food manufacturing. Organizers will screen potential candidates and decide which are worth investing in. The incubator can provide mentoring, sponsorship and connections to newly formed Israeli start-ups, and plans to involve universities, food companies and investors in the venture. The start-ups will all be Israeli, but the focus is global
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