Global corporates review and revise their channel go to market strategy based on changes in the market, product and customer preferences. They initiate new partner programs, tools and tactics - thus maintaining channel leadership.
Tech companies can learn best practices from these channel leaders, and many times copy their activities with adjustments to your size / product / market.
In this session of "Channel Leadership" we will host Maya Tutian, as EUROMED Value Solution Channel Marketing Director from Dassault Systemes.
Maya will share Dassault's process of understanding the new Customer Journey and its impact on Channels, including - Marketing Strategy transformation in the Omni channel era, Channel empowerment and implementing tools and programs, insights and best practices.